Blue Benjamin Sleepy Unveils Electrifying New Single

July 12, 2024
24 mins read

Mekki Leeper
Comedian Mekki Leeper dropped out of college to pursue a career in comedy–and the decision is paying off. He wrote for the 2017 White House Correspondents’ Dinner, has starred in Mindy Kaling’s “Sex Lives of College Girls,” and in 2023 became an Emmy-nominated writer for his work on “Jury Duty,” Amazon freevee’s viral TV series on which he also starred.
Sabina Kashi
Agent Sabina Kashi is devoted to finding and promoting comedians with underrepresented points of view. She began her career in 2015 at Comedy Central and moved to CAA in 2016; her client roster includes Abbott Elementary writers Justin Tan and Brittani Nichols, SNL writer Asha Ward, and What We Do In The Shadows writer Wally Baram.
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    Akron Artist JaySuaveMusic Takes on Mentorship From Bobby Luv Of CPT and OHB Music Group
    In a dynamic union that is set to redefine the music industry, Bobby Luv of CPT and OHB Music Group has found a budding star in young Akron artist Juston Vetter, known by his stage name Jaysuavemusic. The story of mentorship and collaboration between Bobby Luv and Jaysuavemusic is a testament to the power of recognizing talent and nurturing it to great heights
    The journey of mentorship began when Bobby Luv first discovered Juston’s exceptional talents, particularly showcased in his single “Back It Up.” Captivated by Juston’s artistry, Bobby Luv stepped into the role of a mentor, guiding him through the trials and tribulations that accompany a burgeoning music career. Their bond deepened as Bobby Luv recognized Juston’s potential and took him under his wing.
    The initial connection between Bobby Luv and Juston was facilitated through a mutual acquaintance who pointed out Juston’s striking resemblance in style to the renowned artist Chris Brown. This comparison led Bobby Luv to share Juston’s tracks, including “Party Over Here” and “Back It Up,” with Chris Brown himself. Though Chris Brown declined the songs, Juston remained undeterred, continuing to hone his craft and collaborate with Bobby Luv to create new and compelling lyrics.
    Bobby Luv’s credentials as an award-winning songwriter, with notable works such as “Posed to Be,” “Questions,” and the recent track “Need a Friend” from Chris Brown’s latest album, positioned him as the perfect mentor for Juston. Their partnership extends beyond music, with Bobby Luv serving as not only a mentor but also a brother figure to the young artist from Akron, Ohio.
    With Bobby Luv’s mentorship and guidance, Juston is poised to break barriers in the music industry. The duo is currently collaborating on projects involving Chris Brown and Omarion, showcasing the palpable impact of mentorship and collaboration in the music world.
    Bobby Luv’s track record of working with notable artists like Chris Brown, Omarion, T.I., and others, underscores his expertise and influence in the industry. As Bobby Luv imparts his writing and producing skills to Juston, the young artist is primed to make a significant impact in the music scene.
    With Bobby Luv’s mentorship and Juston’s unwavering dedication and talent, the sky is the limit for the Akron artist. As they pave the way for future collaborations and groundbreaking projects, Bobby Luv and Jaysuavemusic stand as a formidable duo, ready to leave an indelible mark on the music industry.
    Brandon Silverstein’s S10 Entertainment Secures Major Funding from Japanese Music Powerhouse
    Brandon Silverstein and S10 Entertainment are once again making headlines with the news of their latest music industry partnership. Avex USA, which previously worked with S10 to sign Justin Bieber’s close collaborator HARV and Tate McRae’s ‘greedy’ producer Jasper Harris, announced a strategic investment in S10 Entertainment and entered a management partnership with the firm alongside existing collaborator Roc Nation. This expanded alliance fortifies a strategic move that is expected to enhance the global reach of both S10 and Avex USA, increasing resources for their artists across management, publishing, and representation.
    I feel incredibly fortunate to have globally-minded partners like Jay Brown, JAY Z, and the Roc Nation family”, Silverstein said. “Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.”
    Brandon Silverstein’s S10 Entertainment has a proven track record of success with Avex USA, with the two companies having represented music talent over the last five years, including GENT! behind Doja Cat’s ‘Agora Hills,’ Jamaica’s global star Shenseea, and The Kid LAROI’s collaborator Cxdy from Internet Money. By jointly publishing, S10 and Avex USA are providing a global platform for their artists to reach new audiences, contributing to the S10 mission of delivering a personalized, highly attentive, consultative approach to each creator’s goals, thereby setting a strong foundation for milestone achievements.
    We’ve achieved a tremendous amount with Brandon in recent years, and over that time, built a great trust between us,” said Naoki Osada, CEO of Avex USA. “We share a lot in common with our respective companies’ DNA, and extending our partnership was a natural and organic step. We are very grateful that Brandon, Jay, and Roc Nation have welcomed us into their family and incredibly excited to create something truly unique and impactful through this partnership.”
    Avex USA joins Roc Nation and its CEO Jay Brown in a formal management partnership with S10 Entertainment. Avex USA provides a unique angle to the collaborative effort by offering innovative ways to leverage technology within record label management. Already underway since 2018, the partnership between S10 and Roc Nation has led to success in artist development, with both sides attributing their perspectives as an “expanded shared vision for creatives.”
    S10 Entertainment operates from its bi-coastal Los Angeles and New York offices, offering a comprehensive range of services including management, music publishing, record label operations, and TV/film production. S10 Publishing, a division of the company, features a remarkable catalog with contributions from celebrated artists like Justin Bieber, Bad Bunny, Rihanna, Drake, Doja Cat, Tate McRae, Selena Gomez, Kid Laroi, Khalid, DJ Snake, and The Weeknd. This catalog has amassed over 40 billion streams and includes 20 number-one hits in the past three years, demonstrating S10’s significant role in shaping the music landscape. Recent standout tracks from S10 Publishing include Tate McRae’s “Greedy,” Doja Cat’s “Agora Hills,” Jack Harlow’s “First Class,” Justin Bieber’s “Peaches,” and the Korean chart-topper “Get A Guitar” by Riize. Additionally, S10 currently has six songs listed in Spotify’s Global Top 50.
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    Timeless Cinema: The Best Classic Movies for Kids’ Sleepovers
    What’s more fun or nostalgic than helping your little ones create the perfect sleepover? You can plan a sleepover they’ll remember with cozy sleepover beds, yummy snacks, and a movie for the ages.

The magic of sleepovers isn’t just in the thrill of staying up past bedtime but in the shared moments of laughter, wonder, and cinematic delight. Choosing the perfect movies for a kids’ sleepover sets the stage for unforgettable memories that will be treasured for years to come — and we have the perfect picks.
What Are the Most Popular Movies for Kids’ Sleepovers?
From heartwarming animated classics to thrilling tales of adventure and fantasy, these handpicked movies are guaranteed to captivate young viewers and create unforgettable movie night memories. Get ready to cozy up, grab some popcorn, and immerse yourself in the enchanting worlds of timeless cinema.

  1. The Lion King
    Experience the circle of life with Simba, Nala, and the unforgettable cast of characters in this heartwarming animated classic. Filled with memorable songs, stunning animation, and timeless themes of family and courage, “The Lion King” is sure to captivate young viewers and adults alike.
  2. Toy Story
    Join Woody, Buzz Lightyear, and the lovable toys of Andy’s room on a high-flying adventure that explores friendship, loyalty, and the true meaning of being a toy. “Toy Story” is a beloved animated film that will spark laughter, tears, and endless imagination in all who watch.
  3. Harry Potter and the Sorcerer’s Stone
    Step into the magical world of Hogwarts with Harry Potter as he discovers his wizarding destiny and faces adventures beyond his wildest dreams. “Harry Potter and the Sorcerer’s Stone” is a fantastical journey filled with spells, friendship, and the triumph of good over evil that will enchant viewers of all ages.
  4. Matilda
    Follow the extraordinary story of Matilda Wormwood, a brilliant young girl with telekinetic powers and a heart of gold, as she navigates the challenges of family, school, and self-discovery. “Matilda” is a heartwarming film that celebrates intelligence, resilience, and the power of kindness in the face of adversity.
  5. Pirates of the Caribbean: The Curse of the Black Pearl
    Embark on a swashbuckling adventure with Captain Jack Sparrow and his motley crew as they set sail in search of treasure, glory, and high-seas escapades. For older kiddos, “Pirates of the Caribbean: The Curse of the Black Pearl” is a thrilling ode to pirate lore, daring exploits, and the lure of the unknown that will leave viewers on the edge of their sleepover beds.
  6. The Princess Bride
    “The Princess Bride” is a tale of true love, daring rescues, and inconceivable adventures that weaves romance, humor, and swordplay together in a storybook setting like no other. With memorable characters, quotable lines, and a blend of comedy and fantasy, this film is a classic that promises laughter, tears, and a touch of magic
  7. E.T. the Extra-Terrestrial
    Join Elliott and his newfound alien friend, E.T., on an unforgettable journey celebrating friendship, empathy, and the wonder of the unknown. “E.T. the Extra-Terrestrial” is a heartwarming tale that resonates with audiences of all ages, reminding us of the power of connection and the bonds that transcend galaxies.
  8. The Goonies
    Embark on a thrilling treasure hunt with a group of adventurous kids in “The Goonies,” a classic ‘80s film filled with pirate legends, secret caves, and camaraderie that knows no bounds. With humor, suspense, and a dash of nostalgia, this movie will have viewers on the edge of their seats and cheering for the underdog heroes as they chase after fortune and glory.
  9. Finding Nemo
    Dive into an aquatic adventure with Marlin, Dory, and little Nemo in “Finding Nemo,” a heartwarming tale of family, friendship, and the journey to find oneself. Filled with colorful underwater landscapes, unforgettable characters, and lessons on courage, this animated gem will captivate audiences of all ages and make a splash at your next kids’ sleepover.
    Uniting Generations Through the Magic of Cinema
    In the glow of the dimming screen and the murmurs of contented children huddled together in their sleepover beds, the spirit of timeless cinema lingers in the air. The perfect movie helps your little ones create cherished memories that will last long after the night fades into dawn.

Through carefully curated movie selections, cozy setups, engaging activities, and shared moments of nostalgia, you’ll create an enchanting movie night experience for young adventurers. The magic of classic movies unites hearts and minds in a love for storytelling and imagination.
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Behind the Decks: What Gear Do You Need To Become a DJ?
If you’ve ever spent time at a club or festival, you know DJing is a true skill. Have you ever wondered what it takes to sit in the driver’s seat, when every track you spin and transition you create lifts spirits and creates unforgettable nights?

DJing is a thrilling art form that blends creativity with technical skill, and gear is at the heart of it all. Whether you dream of commanding club dance floors or throwing the hottest house parties, the right equipment is your first step toward DJ stardom. Let’s dive into the essential DJ gear that will help you scratch, mix, and spin your way into the music scene.
What Are the DJ Equipment Basics?
To kick off your DJ journey, you’ll need to decide between the charm of vinyl and the versatility of digital. Here’s the lowdown
Turntables
For producers drawn to the original DJ aesthetic, turntables offer the tactile experience of mixing with vinyl. There are two main types to consider: direct drive and belt drive.

Direct drive turntables connect the motor directly to the platter, providing faster start-up times and more consistent speeds — perfect for scratching and beat-matching.

Meanwhile, belt drives use an elastic belt to link the motor to the platter, which minimizes motor noise interference but might not offer the same level of control as direct drives.

The key feature to watch out for is variable pitch control. This lets you adjust the speed of the record, allowing you to match the tempo of two tracks seamlessly.
Controllers
Stepping into the digital realm, controllers are the go-to for most modern DJs. They connect to your computer, allowing you to manipulate digital music files using decks and a mixer interface. Brands like Pioneer and Numark offer a range of options from beginner to pro. When choosing a controller, consider what software it’s compatible with because it can define your DJing experience.

Mixers
Your mixer is mission control. It’s where all your audio channels converge, allowing you to manage everything from sound levels to dynamic effects. Look out for channel inputs, WQ controls, and your crossfader.

For your channel Inputs, start with at least two channels. Each channel can be thought of as a separate track you can control independently.
EQ Controls knobs allow you to adjust the bass, mid, and treble frequencies of each channel, helping you blend or isolate different elements of the music.

Finally, the crossfader slider lets you smoothly transition from one channel to another, essential for seamless mixing.

For producers who want to refine their sound, advanced mixers come with built-in effects like reverb and echo, loop controls, and even connectivity for additional instruments or microphones. Just look at DJs like Anyma, Calvin Harris, or Deadmau5, who use sophisticated mixers to create unique soundscapes. Their choice of mixer.
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Blaqout Kansas EDM Producer Breaks over 100k Streams on Newest EP ‘Eclipsis Eternus’
Blaqout, an American electronic-producer based out of Kansas City has released his EP ‘Eclipsis Eternus’ on May 10th 2024 and has already surpassed over 75,000 monthly listeners and has broken over 100 thousand streams across the whole EP.
Introduction
Blaqout has always been reputable for his live performances at festivals and shows, but he has also always successfully delivered with his studio releases as well. Influenced by the pulsating rhythms of the city and driven by a passion for innovation, Blaqout’s signature sound pushes the boundaries of dubstep, blending gritty basslines with intricate melodies to create an immersive sonic experience.
Let’s talk about how Blaqout has become the sensation he is today. Early life – Blaqout didn’t exactly go to college. After his high school years, he went to chase his music production dreams. However, he did enroll into a local community college in Waynesville, MO but didn’t complete his terms there. “I didn’t really feel like I was learning sh*t (can I swear?) so it felt like a waste of time. Plus after going to school all the way up until 18 (and graduating with a 3.6 GPA from high school), I was ready to go see the world.” – Blaqout shares with us.
Blaqout and Success
Blaqout had always wanted to sign his music to Borgore’s label Buygore, and that is exactly what happened for him back in 2016. This was the initial kick off for Blaqout performing out-of-state, playing for mega festival crowds, and being on stage lineups with his music idols. Everything since then his 2016 years has been a huge career success for Blaqout and has gotten Blaqout to where he’s performed over 200 sets across the US, has had his music streamed millions of times with the support of big timers like Excision, Borgore, Zeds Dead, Bro Safari, and more.
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Creative Emerging Artist Reup Tray Releases Debut Album
Double Up” produced by @ProdNuitt: A Bold New Album by Rising Hip-Hop Artist, Reup Tray.
Emerging hip-hop sensation Reup Tray is setting the music scene ablaze with his latest album, “Double Up”. Bursting onto the scene with an unmatched blend of grit and modern lyricism, Reup Tray continues to prove himself as an artist to watch. With a blend of raw authenticity, streetwise lyricism, and innovative beats, this album is set to be a game-changer in the hip-hop landscape.

“Double Up” is a bold statement of Reup Tray’s artistic evolution and growth. This album ignites with a fusion of authentic storytelling and infectious beats, delivering a sonic experience that bridges the gap between classic hip-hop and contemporary rap. Reup Tray verses are a window into his soul, delving into his personal journey, experiences, & dedication to his craft.
The album showcases Reup Tray’s prowess as both a lyricist and a visionary. His distinctive style paints vivid portraits of life, capturing the struggles, triumphs, and the unbreakable spirit of his region. From the catchy hooks to the intricate wordplay, “Double Up” is a testament to Reup Tray’s commitment to pushing the boundaries of hip-hop.
About Reup Tray and His Music
Reup Tray’s music has been earning him a dedicated and ever-growing fanbase. As an independent artist, he has taken control of his career, producing, promoting, and distributing his music with unwavering determination. In this emotionally charged album, Reup Tray invites listeners to join him on a personal voyage of highs and lows, triumphs and tribulations. With raw and unfiltered lyrics, he explores themes of resilience, self-discovery, and the pursuit of greatness.
Reup Tray is organically making himself official in the rap game as he strives to be truthful and transparent on each and every song. Reup Tray also has a single by the name of “Plottin” which received an enormous consumer reaction within his market. Reup Tray raw talent, creative word play, and storytelling lyrics is definitely worth listening to
Double Up” is more than just an album; it’s an invitation to join Reup Tray on his musical journey, a journey marked by resilience, authenticity, and the relentless pursuit of greatness. This album is now available on all major streaming platforms, including Spotify, Apple Music, and YouTube
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From Jacksonville to the Top: J Eaton’s Remarkable Rise
Jacob Eaton, widely known by his stage name J Eaton, is emerging as a significant figure in the music industry. Originating from Jacksonville, Florida, his path to success is marked by resilience and unwavering determination. Despite a series of personal hardships, J Eaton has managed to channel his experiences into a flourishing music career, creating a powerful and authentic sound.

Early Life Challenges:
J Eaton’s journey began with immense challenges. At the tender age of eight, he witnessed his mother grappling with severe mental illness, which included repeated suicide attempts and a struggle with pill addiction. These early experiences were harrowing and profoundly impacted him. When his mother passed away when he was 18, the tragedy only strengthened his resolve to succeed in her memory.
More Obstacles to Overcome:
Life presented further difficulties when his father suffered a second stroke and was diagnosed with Cerebral Amyloid Angiopathy (CAA). This untreatable condition left his father partially paralyzed and prone to brain bleeds. J Eaton stepped up as a 24-hour caregiver, balancing his responsibilities while pursuing his musical dreams.
Music as an Outlet:
Instead of being overwhelmed by these adversities, J Eaton turned to music as his outlet. His goal was to honor his mother by creating music that resonates deeply with listeners. His distinctive sound, characterized by raw harmony and authenticity, sets him apart in the music scene. Through his art, he conveys his journey, transforming his pain into powerful, emotive songs.
Rising Success:
J Eaton’s dedication is evident in his rapid success. In a span of just 90 days, he amassed over 15,000 monthly listeners on Spotify, his tracks featured on over 100 playlists, and garnered more than 120,000 streams. These accomplishments led him to launch his own record label, EatonSeason Entertainment, demonstrating his business acumen and commitment to his musical vision
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Donzelly and Corey Cail Join Forces for a Dynamic Long Beach Listening Experience with Appearances From Big Tray Dee
Born and bred in Long Beach, artist Donzelly’s childhood was illuminated by the legacy of his father. Hailing from a city that has produced some of the greatest rappers of all time – from Snoop Dogg to Nate Dogg, Donzelly’s roots run deep in the rich West Coast rap culture of Long Beach. Drawing inspiration from the enduring creations of iconic albums such as “Get Rich Or Die Trying” and “The Documentary”, as well as the visionary legacy of the late Nipsey Hussle, Donzelly’s music resonates with the spirit of West Coast greatness.
On his latest release, Donzelly has teamed up with Long Beach producer Corey Cail to deliver a collaborative EP titled “9217”. With an impressive track record of platinum and gold production credits for artists such as Money Man, Young Dolph, Wale, and Eric Bellinger, Corey’s talents have been sought after by some of the biggest names in the industry. The collaboration between Donzelly and Corey Cail on “9217” highlights the skill and talent that has come out of Long Beach, as the two artists bring their unique styles and experiences to the table
The “9217” EP consists of six tracks, each one showcasing Donzelly’s ability to weave his life experiences into his music while remaining true to the legacy of West Coast rap. Fans can expect to hear a fresh take on classic sounds, with beats that would make Dr. Dre proud and lyrics that resonate with anyone who has ever hustled or worked hard to achieve their dreams.
One of the standout tracks on the EP is the legendary Intro from rap legend Tray Deee from the notable rap group Tha Eastsidaz. The gritty, raw delivery and unmistakable flow of Tray Deee immediately grabs your attention and sets the tone for the rest of the project. The track is a testament to the unity and respect that is shared between rappers from Long Beach, as Donzelly pays homage to one of the city’s most iconic artists
9217” takes listeners on a journey through Long Beach’s streets, offering a glimpse into the complexities of love with “Into You” and the gritty realities of street life with “Hustla”. “Into You” is a rap and R&B infused gem that showcases Donzelly’s versatility as an artist, with heartfelt lyrics and a captivating melody that’s sure to resonate with lovers and fans alike. On the other hand, “Hustla” is a tough and bouncy West Coast classic that embodies the unapologetic spirit of the streets. With its infectious energy and hard-hitting verses, “Hustla” solidifies its place as a standout track on the EP.
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Los Angeles Female Rap Artist Wray Unleashes Energetic Single “This Ya Song” for Summer 2024
Rising hip-hop and Rap artist Wray is set to conquer airwaves and playlists across the nation with the release of her latest single, “This Ya Song.” Infused with infectious beats and empowering lyrics, “This Ya Song” is a party anthem that exudes the essence of female empowerment.

Produced by JBM.E, “This Ya Song” has already received overwhelming support pre-release. Wray’s initial reaction to the positive feedback was nothing short of immense gratitude, remarking, “It’s nothing like I’ve received in the past. Loving the positive feedback support, and seeing people dancing to it and approaching me to sing the hook.”
Born and raised in Los Angeles, Wray’s musical journey began with the release of her debut project, “Just the Beginning,” in 2019, and she has since gone on to become a powerful force in the hip-hop and Rap scene. Her artistry draws inspiration from a wide array of influences, including Missy Elliott, Busta Rhymes, Lil’ Kim, Suga Free, and E-40, with Nipsey Hussle serving as a contemporary muse. Wray’s performances are known for their captivating fusion of lyrical mastery and dynamic choreography, showcasing her versatility both as a musician and a dancer.
Addressing the male-dominated music scene in LA, Wray confidently shares, “There’s always talk about the West Coast not having a top lady to represent since Yo-Yo. As far as the men in the industry, I won’t be too intimidated due to the fact I am confident enough to know I’m cold. Also, receiving positive feedback from men in music makes me more confident, honestly! Men are very picky when it comes to female rappers. So just hearing it, confirms I’m in the same game but in my lane. That’s what makes me stand out also.
With “This Ya Song” marking the beginning of her future projects, Wray is poised to leave an indelible mark on the music industry with her distinctive style and unapologetic approach. Her powerful presence and unrelenting determination solidify her position as an artist to watch, setting the stage for a groundbreaking year ahead.

Listen to “This Ya Song” now on all major streaming platforms. Follow Wray [@La.Wray] for updates on upcoming releases and performances
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DJ Entrepreneur Stephanie Stardust: The Mind Behind Royal Beats DJ Services
Outside of an outlet for expressing the nuances of the human experience, the most significant benefit to music is its use as an ambience-setter. No gathering, party, or important event isn’t brought to life and remembered for the lively artists and intuitive DJs who set the mood. And the more critical the event — like a wedding — the more the mood matters. This is something that the owner of Royal Beats DJ Services, Stephanie Rivkin, aka DJ Stephanie Stardust, understands intimately.

For over 15 years, Stephanie has been turning into a driving force in the wedding event industry, shattering barriers and carving out a distinct path through the routinely male-dominated world of DJing. From starting as a shy, young DJ solopreneur to effectively growing one of the best wedding DJ companies in the industry is inspirational.
Stephanie’s journey has been unconventional. After losing her sales and wedding coordinator job in 2009, she suddenly found herself at a monumental crossroads. During this challenging time, in the face of adversity, she surprisingly discovered an unorthodox passion: karaoke hosting. While it felt a bit eccentric, Stephanie was excited and eventually found her spirit at the DJ booth. Despite skepticism from plenty of people around her, Stephanie remained true, followed her instincts, and took a leap of faith.
As a female DJ, Stephanie has faced many of the same challenges that women, unfortunately, face all too often in male-dominated industries. From dealing with harassment to overcoming her self-doubt, she has consistently refused to allow the obstacles in her path to block her way forward. Instead, she used them as fuel to propel herself forward. Through hard work, determination, and a strong support system, she has hurdled the challenges and established a name in the DJ industry that is synonymous with excellence.
Aside from leading the way through a male-dominated field, Stephanie’s diverse background and distinct perspective set her further apart. With experience as a meeting and wedding coordinator and yacht stewardess, she brings her vast wealth of knowledge and well-curated expertise to her work. Her attention to detail and ability to read a room make her events unique and personalized, resulting in meticulously crafted, unforgettable experiences for her clients.
Throughout her career, Stephanie has achieved multiple milestones and accolades. She has been recognized as a Top Wedding DJ in Connecticut numerous times and has had the opportunity to DJ at prestigious events and venues nationwide. Furthermore, Stephanie is also a well-respected writer and educator in the DJ community, endeavors that have only further solidified her reputation as a leader in the industry.
DJ Stephanie Stardust’s journey into life as a wedding DJ came about unexpectedly but has ultimately proven to be an example of the power of putting faith in your passion. From starting as a person with no more than an idea to follow her excitement, Stephanie has transformed into a prominent figure in the DJ industry, with Royal Beats providing the only DJ services you need to make your wedding as memorable as possible for everyone.
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Arizona Bowl Makes History as First Ever Bowl to Partner With Alcohol Sponsor Gin & Juice and Snoop Dogg
The Arizona Bowl, known for its annual matchup between teams from the Mountain West Conference and Mid-American Conference, has made a groundbreaking announcement today. The bowl game has entered into a multi-year sponsorship deal, introducing a new title for the event – the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” This marks the first time an alcohol partner serves as the presenting sponsor for an NCAA Bowl Game.

Scheduled to air on December 28th, 2024 at 2:30 pm MST, the Snoop Dogg Arizona Bowl promises to be an unforgettable game day experience. The collaboration between Snoop Dogg and Gin & Juice By Dre and Snoop, the new premium spirits company co-founded by Snoop Dogg and Dr. Dre, will bring their brand to the college football arena in a spectacular way.
Snoop Dogg, a well-known figure in both the music and sports worlds, expressed his excitement about the partnership. “I’ve sent many players through my SYFL to colleges (and the NFL) so it’s only fitting that I bring the ‘juice’ back to college football,” said Snoop Dogg. He added, “Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game-day experience like never before.”
In addition to promoting Gin & Juice By Dre and Snoop flavors at the event, Snoop Dogg plans to organize several events in Tucson leading up to kickoff. These events will include charity events and a SNOOPER Bowl, featuring California and Arizona’s top youth football teams competing against each other. Snoop Dogg’s philanthropic efforts are well-known, having launched the Snoop Youth Football League 17 years ago. Over the years, the league has seen over 40 kids make it to the NFL. Snoop Special Stars, a part of the SYFL, ensures that children with any physical, mental, or developmental disabilities can participate.
Patrick Halbert, CEO of Gin & Juice By Dre and Snoop, expressed his honor at working with one of the brand’s owners. “This partnership was a natural fit for us, and we are excited to be the first alcohol presenting sponsor in a Bowl Game,” he shared. Andrew Gill, the brand’s Chief Strategy Officer, echoed Halbert’s sentiments, stating that the partnership will redefine the definition of a brand partnership within the NCAA. Kym Adair, the Executive Director of the Arizona Bowl, also expressed enthusiasm about the groundbreaking partnership. She said, “We’re thrilled about our groundbreaking partnership with Snoop and Gin & Juice By Dre and Snoop. This year, the Arizona Bowl is bringing sports, libations, and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA.”
The Arizona Bowl formed a partnership with Playfly Premier Partnerships, a division of Playfly Sports, in March 2021. Playfly secured the sponsorship deal with Snoop Dogg and Gin & Juice By Dre and Snoop, helping to finalize the agreement. Mike Schreiber, Founder and CEO of Playfly, spoke about the innovation and commitment to providing an unforgettable fan experience through this partnership. He commented, “This partnership is a testament to our innovation and commitment to providing an unforgettable fan experience.
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Blue Benjamin Sleepy Unveils Electrifying New Single
Introduction
Rising rap sensation Blue Benjamin Sleepy has once again set the stage ablaze with the release of his latest single, “Bow After Bow.” This track is a testament to his unwavering dedication to his craft and his innate ability to captivate audiences with his raw lyrical prowess and infectious energy.

Born and raised in the vibrant streets of West Baltimore, Maryland, Blue Benjamin Sleepy draws inspiration from the struggles and triumphs of his hometown, infusing his music with an authenticity that resonates deeply with listeners. “Bow After Bow” is no exception, as it seamlessly blends hard-hitting beats with Blue Benjamin Sleepy’s signature smooth delivery, creating a sound that is both hypnotic and electrifying.

The track showcases Blue Benjamin Sleepy’s lyrical finesse as he effortlessly navigates themes of hustling, resilience, and success. With each verse, he paints a vivid picture of the hustle and grind, inspiring listeners to chase their dreams and overcome obstacles in their path.

About “Bow After Bow”
“Bow After Bow” serves as a testament to Blue Benjamin Sleepy’s versatility as an artist, effortlessly blending elements of Hip Hop and Pop to create a sound that is uniquely his own. From the catchy hooks to the infectious melodies, this track is sure to have listeners hitting the repeat button.

With “Bow After Bow,” Blue Benjamin Sleepy continues to solidify his status as one of the most promising talents in the rap scene today. His undeniable talent, coupled with his unwavering passion for his craft, sets him apart as an artist to watch in 2024 and beyond.

Listeners can stream “Bow After Bow” on all major music platforms, including Spotify, Apple Music, and YouTube. Be sure to follow Blue Benjamin Sleepy on social media to stay updated on all upcoming releases and performances.

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