Adonis Harrison
Brandon Silverstein and S10 Entertainment are once again making headlines with the news of their latest music industry partnership. Avex USA, which previously worked with S10 to sign Justin Bieber’s close collaborator HARV and Tate McRae’s ‘greedy’ producer Jasper Harris, announced a strategic investment in S10 Entertainment and entered a management partnership with the firm alongside existing collaborator Roc Nation. This expanded alliance fortifies a strategic move that is expected to enhance the global reach of both S10 and Avex USA, increasing resources for their artists across management, publishing, and representation.
I feel incredibly fortunate to have globally-minded partners like Jay Brown, JAY Z, and the Roc Nation family”, Silverstein said. “Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.”
Brandon Silverstein’s S10 Entertainment has a proven track record of success with Avex USA, with the two companies having represented music talent over the last five years, including GENT! behind Doja Cat’s ‘Agora Hills,’ Jamaica’s global star Shenseea, and The Kid LAROI’s collaborator Cxdy from Internet Money. By jointly publishing, S10 and Avex USA are providing a global platform for their artists to reach new audiences, contributing to the S10 mission of delivering a personalized, highly attentive, consultative approach to each creator’s goals, thereby setting a strong foundation for milestone achievements.
We’ve achieved a tremendous amount with Brandon in recent years, and over that time, built a great trust between us,” said Naoki Osada, CEO of Avex USA. “We share a lot in common with our respective companies’ DNA, and extending our partnership was a natural and organic step. We are very grateful that Brandon, Jay, and Roc Nation have welcomed us into their family and incredibly excited to create something truly unique and impactful through this partnership.”
Avex USA joins Roc Nation and its CEO Jay Brown in a formal management partnership with S10 Entertainment. Avex USA provides a unique angle to the collaborative effort by offering innovative ways to leverage technology within record label management. Already underway since 2018, the partnership between S10 and Roc Nation has led to success in artist development, with both sides attributing their perspectives as an “expanded shared vision for creatives.”
S10 Entertainment operates from its bi-coastal Los Angeles and New York offices, offering a comprehensive range of services including management, music publishing, record label operations, and TV/film production. S10 Publishing, a division of the company, features a remarkable catalog with contributions from celebrated artists like Justin Bieber, Bad Bunny, Rihanna, Drake, Doja Cat, Tate McRae, Selena Gomez, Kid Laroi, Khalid, DJ Snake, and The Weeknd. This catalog has amassed over 40 billion streams and includes 20 number-one hits in the past three years, demonstrating S10’s significant role in shaping the music landscape. Recent standout tracks from S10 Publishing include Tate McRae’s “Greedy,” Doja Cat’s “Agora Hills,” Jack Harlow’s “First Class,” Justin Bieber’s “Peaches,” and the Korean chart-topper “Get A Guitar” by Riize. Additionally, S10 currently has six songs listed in Spotify’s Global Top 50.
